Greenpoint Projects is a founder-led venture studio for new brands, spaces, and ideas.

It’s where founder Grant Lyons develops and incubates projects across fashion, real estate, hospitality, and design. Sometimes alone, often in collaboration with trusted partners.

Each venture begins as a simple concept and is tested in the real world. Some become independent companies. Others remain small, creative experiments.

The common thread is a belief in thoughtful design, practical business models, and ideas worth building slowly.

Screen Shot 2024-01-24 at 9.46.56 AM.png

Projects

A growing collection of ventures, collaborations, and experiments.

LYONS of Scotland

A modern cashmere brand inspired by family heritage, craftsmanship, and the idea of making fewer, better things.

Westport Renovations

A design-build partnership focused on re-imagining 1950s homes in Connecticut and helping them feel relevant again.

The POPdown NYC

A small bar, showroom, and event space in downtown Manhattan for designers, founders, and creative gatherings.

About the Studio

Greenpoint Projects is the personal venture studio of entrepreneur Grant Lyons.

It’s a place where new ideas are explored, tested, and built into real businesses. Some projects are started independently. Others grow out of long-standing partnerships and collaborations.

Rather than focusing on a single industry, the studio follows opportunities that feel culturally relevant and economically sound—whether that means a cashmere brand, a home renovation company, a pop-up space, or a new concept still taking shape.

Some ventures stay small and personal. Others become standalone companies with their own teams and identities. Each one begins here, as a simple idea worth testing.